September 18, 2015
Mysecret On Air of Book Sposa
Mysecret chooses the international fashion magazine, to communicate its Brand. Essential elegance for the new brand Mysecret Sposa.
When Rosalinda Pizzutilo decided to open her own business and launch her own brand, after twenty years of experience in the bridal fashion field, she chose to call it “my secret.” Why? The answer is easy: the wedding dress should be the bride’s secret until she is ready to walk along the aisle to the altar or enter the town hall. In particular, the groom should not have any idea at all on it even if maybe her girlfriends have had a preview, and her mother and bridesmaid were the ones who helped her with the choice. Linda says: “This name came to my mind when I thought about wedding planning. The future bride and groom usually share all the choices for this important event, the celebration venue, the menu, the wedding favours… and just one thing remains a secret for the groom until the wedding day: the dress, the bride’s secret, shrouded in mystery throughout the preparations, and for this reason it becomes the guests’ main topic on the day in which the couple say ‘I do’ ”. A romantic and evocative name and maybe it hinys at Linda’s very own secret, considering that she cultivated the desire to create “her” bridal collection for years. Now her dream has come true, thanks to her husband’s support who has always been passionate about bridal fashion too. Therefore, a new line is born of simple and elegant wedding gowns. The hallmark of Mysecret Sposa is the clean and refined, sophisticated but essential taste, rigorously Made in Italy, the choice of quality materials and craftsmanship and an eye on details, creating timeless models for an atmosphere of perfection in which every gesture is an expression of innate allure.