September 28, 2017
A WEDDING FORMULA
STRATEGIC CHOICES AND A RESEARCH OF MATERIALS ARE REASONS OF SUCCESS FOR MYSECRET SPOSA
It is thanks to the enthusiasm of two young people, Giorgio Lippolis and Rosalinda Pizzutilo that Mysecret Sposa was established in Putignano in 2013. Having worked in the bridal dress industry at a well-know local company for over a decade, the couple decided to launch their own brand and continue to design and create very sober and elegant garments, strictly made in Puglia. Essentiality and refinement are the predominant features that, together with an attention to details, to precious materials and to the accessories, distinguish the clothing, characterizing the collections. From the birth of the brand as of today, Mysecret Sposa is growing steadily and thanks to its participation in an important trade show such as Sì Sposaitalia in Milan, it is now well distributed throughout the national territory and also abroad with countries like, for example, Japan, Taiwan and, in Europe with Spain, Portugal and Greece. The winning formula of Mysecret can be summarized in 3 main concepts. First, logistics, structured according to key quality rules, timely deliveries, information and technology. The second key is the strategy of an attentive market segmentation, implemented through the specific definition of the customer profile: in fact, the Mysecret gowns, a combination between high quality and a research for details, are destined for a modern, young, and confident woman who does not need to follow trends, but creates her own style. The third key to success is the choice of materials: exclusively French and Italian lace, all embroidered in the production plant and fabrics selected thanks to an attentive research at the best Italian companies. The passion and professionalism of the company’s owners and of all the staff is transmitted to every dress that is made guaranteeing a truly unique product with perfect details. Made in Italy class and elegance.